THOMAS KNIGHTS STARTED RED HOT IN 2013 AS A PHOTOGRAPHY CAMPAIGN WITH ONE AIM, TO ‘REBRAND THE GINGER MALE STEREOTYPE’. IT IMMEDIATELY GAINED UNPRECEDENTED FAME AND RECOGNITION AND SOON BECAME A GLOBAL MOVEMENT, EMPOWERING REDHEADS TO 'OWN IT' THROUGH THE POWER OF SOCIAL MEDIA.
AN EXHIBITION OF 100 PORTRAITS AND SEVERAL FILMS TOURED THE WORLD, WITH SHOWS IN NEW YORK, LONDON, SYDNEY, BERLIN AND AMSTERDAM, GIVING RISE TO THE NOW ICONIC 'RED HOT 100' ART BOOK, REDEFINING THE LANDSCAPE FOR REDHEADS.
RENOWNED FOR PUSHING BOUNDARIES AND CREATING DIALOGUE IN THE EVER-CHANGING FASHION INDUSTRY, RED HOT HAS SINCE EVOLVED INTO A GLOBALLY RECOGNISED BRAND FOCUSING ON DIGITAL CONTENT, PRINT MEDIA AND CLOTHING. NOW IN ITS 9TH YEAR WITH 19 CALENDARS, 2 ART BOOKS, A CLOTHING RANGE AND A GLOBAL EXHIBITION UNDER ITS BELT, RED HOT’S MISSION IS TO CHAMPION THE IDEA WE ALL SHOULD CELEBRATE WHAT MAKES US UNIQUE.
AS PART OF ITS DIVERSITY MOVEMENT AND ANTI-BULLYING CAMPAIGN, RED HOT HAS RAISED OVER £70,000 FOR VARIOUS CHARITIES INCLUDING THE DIANA AWARD, THE ELTON JOHN AIDS FOUNDATION AND THE TERRENCE HIGGINS TRUST.
